Maximising the way a website is structured can have a major impact on performance. Google has over 200 ranking factors including many areas such as great content, ease of use, relevancy, site speed and customer experience. To simplify build the most relevant and visitor friendly website as possible with search friendly optimised data and you will have not only long term ranking success, but a winning business.
A real positive of the advancement of the Google search algorithm is that cheating with tactics that have no relevancy is no longer the way forward. The good news is modern web development means focusing on what seems logical to help the business advance will also result in rewards for your search results. We love this and see this as a win win situation – the best web businesses have the best website rankings! To put together the best marketing strategy with regard to building great content we believe in working closely with people involved in the business. They have the knowledge and ability to demonstrate the most knowledge within the websites market sector. By partnering on content and having an agreed strategy we are able to ensure the best possible results. This is also a great method for utilising resources and allowing a web business to understand how to develop.