Display Advertising

Google Display Network – Where Image Is Everything

The AdWords display network allows visual and text based advertising on millions of websites. Here you can target customers by keywords, age, interests and site relevant placements. Ads can be in the form of static or flash banners across a large number of size options.

Seen A Website You Want To Advertise On?

No problem! If it’s part of the Google ad network you can select an ad for this website via placements on the AdWords display network. You can reach 80% of all web users worldwide via the display network.

Advertise Your Brand In Style

The Google display network (GDN) allows you to display both written text and image based advertising. Show off your services in style with stunning banners, videos, g-mail ads and more. Professional adverts can be created using the AdWords ad gallery or go all out with your own professionally designed ads supplied by our design agency. Graphic advertising on the display network can be both creative and functional, with a huge array of features and formats guaranteed to support the targets of your business.

On Target For Brand Awareness

When it comes to getting your brand known the Google display network is a must for building awareness. With more web users now browsing more often the ability to ignore the online audience is no longer viable. According to the Office For National Statistics* 87.9% of adults in the UK (45.9 million) used the internet in the first 3 months of 2016. Further government statistics show 89.4% of men and 86.4% of women are recent internet users. These statistics become even more compelling the younger the target audience.

Choose The Audience You Want – When You Want

Some of the biggest frustrations for many advertisers are knowing who will see their ads and how much money have they wasted. GDN advertising has the perfect answer to this problem through focused targeting. A professionally run campaign can target the right audience by their location, interests, topic relevancy, demographic, time of day and more. All this ads up to a unique opportunity to reach the right audience, at the right time, with the right product. It is even possible to target potential customers who are actively ‘in-market’ and searching to buy the services you are offering.

Mobile Marketing – Advertising On The Go

The mobile and smartphone revolution will continue to grow. According to Deloitte* 76% of adults in Britain now own a smartphone and over half of them use their devices regularly on public transport, while shopping or at work. Although this addiction can be questioned by many, it is not possible to ignore the marketing opportunity this provides. The access to marketable data could be questioned as intrusive (although anonymous), but this is a trend here to stay.

Via the Google display network you can show attractive, eye catching ads to a precise audience, just when and how you want. The ability to catch the attention of your audience while they are nearby and looking for your services has advantages that make a compelling case for investing in AdWords

*Sources:

Office For National Statistics – Internet Users 2016

Deloitte – UK Mobile Usage

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